There is a popular saying that: If you don’t pay for the product, you are the product, which can sometimes be true, but it is important to emphasise that the opposite is not always true. Even if you pay, you can still be resold as a product. Vladimir Lenin is reported to have said that The capitalists will sell us the rope with which to hang them. I argue that even if they can make a living from the ropes, they will also sell the coffins. Or more appropriately in this context: That even if they make a living from the ropes, they will also use the information about who is closest to the bereaved to sell them comfort and grief products.