I don’t think that the name surveillance capitalism really captures the essence of that industry. Surveillance suggests a sort of human curiosity that is not present in these systems. It is a rather passive and nihilistic extraction. Constant blood-sucking. The name also fails to entail all the convenience that is rewarded the person being surveilled. It is more like docking onto a superficially safe, but insidious harbor. Making fast. Digital medicated isolation on a closed ward. Lock-in capitalism? Digital convenience-parasitism?