Regulation risks discriminating small actors, by creating a demand for full time legal teams to manage and find loopholes to push through. On the contrary, regulation should favor small diverse actors and make it harder for giant monoplies to form. The ones that would be too big to act prosocially that is. Too big to care. Too big to be ashamed. Simply too big. Dominant behaviours thrive in the presence of lacking resistance. In the presence of weakness.