I am once again on a bus in northern Sweden. The view is breathtaking but is unfortunately disturbed by an information sign about free wifi spreading over the window glass. How can this information be relevant? Surely it’s just a statement that everything is as per usual. The internet is free and accessible everywhere. How can the internet always be that? Is it because information wants to be free? No, it isn’t. Information doesn’t want anything. People want things. For example, I would rather buy an old DVD movie than locking myself into a subscription. People who own large technology companies want your behavior. Your ear to whisper into.